KITA - Nourishing Synergy
Farmers are our business partners. We continue to actively seek opportunities and foster mutually beneficial collaborative relationships.
We pledge our support to improvise the farm operation and provide mutual support to the farmers and the farming community by sharing the risks and benefits of rice production.
For this, BERNAS initiated the Program Komuniti Industri Tani also known as KITA as an agro-industry community support initiative. Through KITA, we continue to provide on-the-ground advice and assistance, facilitate information exchange and provide essential and practical recommendations to increase the uptake of sustainable agriculture practices.
For this, BERNAS initiated the Program Komuniti Industri Tani also known as KITA as an agro-industry community support initiative. Through KITA, we continue to provide on-the-ground advice and assistance, facilitate information exchange and provide essential and practical recommendations to increase the uptake of sustainable agriculture practices.
This program emphasizes BERNAS’s commitment to the farming communities through:
Value-Added Benefits
- BERNAS shares the risks and benefits of rice production with the farmers;
- BERNAS guarantees a ready market for farmers’ produce before each growing season;
- In return, with the forward purchasing model, the farmers will benefit through a guaranteed offtake of their produce and earn better crop prices;
- Implementation of multi-farm systems/consolidated farm management to increase the scale and scope of the farm;
- Farmers benefit from the farm machinery and technology support;
- Incorporating value-added products, offering social benefits that contribute to the farmer’s general well-being beyond economic benefits such as children’s educational support programmes, cultural, and community-oriented benefits.
