Integrated Distribution and Marketing Network
The safety, security and transportability of rice supply amid rapidly changing conditions provide a holistic solution for our national food security.
Equipped with in-depth knowledge of the global issues affecting the entire food system, BERNAS is uniquely positioned to succeed in delivering the rice supply to meet the specific needs of our domestic market.
With a network of rice mills and warehouses strategically located, BERNAS is well placed to effectively perform the role of the main rice distributor in the country. Both local and imported rice procured by BERNAS is distributed to licensed wholesalers. Rice is also distributed to consumers and other end-users through our subsidiary companies.
Our brand presence is well represented in the retail segments through our partners like Jasmine Food Corporation, Era Bayam Kota, Syarikat Faiza, Serba Wangi, OEL Realty Holdings and YHL Group in Peninsular Malaysia; Sazarice and Sabarice in Sabah and Liansin Trading in Sarawak. These are already brand leaders in the rice business, sharing the same high values espoused by BERNAS and they will continue to uphold the high benchmarks we have set for our rice products.
With a network of rice mills and warehouses strategically located, BERNAS is well placed to effectively perform the role of the main rice distributor in the country. Both local and imported rice procured by BERNAS is distributed to licensed wholesalers. Rice is also distributed to consumers and other end-users through our subsidiary companies.
Our brand presence is well represented in the retail segments through our partners like Jasmine Food Corporation, Era Bayam Kota, Syarikat Faiza, Serba Wangi, OEL Realty Holdings and YHL Group in Peninsular Malaysia; Sazarice and Sabarice in Sabah and Liansin Trading in Sarawak. These are already brand leaders in the rice business, sharing the same high values espoused by BERNAS and they will continue to uphold the high benchmarks we have set for our rice products.
We will continue to improve total supply chain integration and the various processes to ensure seamless communications, operations and just-in-time inventory management to reduce costs and increase organisational efficiencies.
For our customers, BERNAS will continue to ensure food security, availability and affordability anytime, anywhere for the nation. Our role is never compromised despite unusual disruptions of food production caused by unusual weather patterns or unprecedented pandemics.
For our customers, BERNAS will continue to ensure food security, availability and affordability anytime, anywhere for the nation. Our role is never compromised despite unusual disruptions of food production caused by unusual weather patterns or unprecedented pandemics.