About Us
We are a unique business entity with exclusive roles and responsibilities, dedicated to serving the people, industry and the nation. As Malaysia’s state trading enterprise (STE) in the international rice market, BERNAS is an instrument of government policy, authorised to ensure the stability of the domestic rice market and the Nation’s food security.
Embracing a responsible business mindset, we continue to employ our resources to actualise our values and purpose while balancing our commercial and social responsibilities. Respectively, our business model is driven by a shared prosperity vision through an inclusive growth strategy that creates long-term value for all our stakeholders.
Our three-decade legacy inspires us to learn more, do more and become more than who we have been and who we are today. To ensure our business journey will have a net positive impact on all our stakeholders, we are currently working towards sustainable farming practices and making paddy cultivation the basis of our resilient food systems.
We are an optimist, savvy and empowered organisation, striving to ensure that our food products are on every plate in every household. We will continue to produce, procure, process and deliver quality and affordable food products that create value for our people, partners, and the planet.
We believe in harmonising ecological awareness with economic well-being and making sustainability the basis of our business existence. In BERNAS, we don't see rice as a mere commodity but as a life-making material. You see rice, we see life!
NOURISHING THE NATION!
Our Purpose
Maintaining a delicate balance amongst the diverse stakeholders with the objective of ensuring food security for all, we are driven by our purpose and these statements are at the core of our business strategies. Our values defines the very nature of who we are, guiding our decisions, inspiring our employees and shaping our organizational culture.
Vision
Our food products are consumed in every household in Malaysia. We are a company deeply committed to nourishing the nation better. We do this by providing quality food products that create value for our people, partners and the planet.
Mission
Value creation by increasing market share, introducing new products and acquiring complementary products.
It is our goal to be a market leader in Malaysia. We will be market-driven, focusing on the following areas:
• Brand Building
• Product Performance
• Customer Service
We will gain a competitive advantage by leveraging existing strengths, resources and developing new competencies. We will be the best-cost producer and distributor.
Shared Values
Integrity
We Promise, We Deliver. We honour our commitments to all that we serve.
Customer Focus
We Stand for Quality.We listen to understand our customers' needs and respond appropriately.
Teamwork
We Are ONE.
Together, we rise and thrive, to serve our purpose.
